Consider this: If not for you, they would not have their wealth.
What we have is what they don't have: brick and mortar established businesses that offer customer service out the wazoo and same day delivery.
Ask yourself a question, "What do the technology companies want from you and what do they give you in return?"
There is a gold mine out there that is called the internet. What makes it so valuable is what makes your shop valuable as well: the millions of customers we serve collectively every day.
Run your shops as always.
City to City Market will bring in new revenue that far outpaces anything the technology companies can offer by making you “order gatherers” for your customers.
We know you will have many questions, and we have the answers. Just call one of us
(all brick and mortar florists) and we can get you all the information you need.
Contact PFS Floral Cooperative’s Board of Directors
Are you allowing your customers to be mined?
The process of moving a perishable product on a same day basis across the country requires a very complicated internet business infrastructure with multiple major moving parts.
This specific part of the business is called Corporate Internet Technology. It operates through a delivery network of independent florists. Over the past several years this delivery system design has proven that it isolates, competes indirectly with its members and encourages florists to compete against each other. Florists are no longer ignorant of that fact.
The main business component that operates behind the current delivery system is order gathering, POS/merchant services (point of sale) and website. Whoever mines the business that runs the delivery system controls the future revenue potential and the preservation of the independent business that uses that internet technology.
Every florist in the country is setting on an “oil well” of consumers just waiting to be extracted. But instead of pooling their resources to do just that, florists are renting their equipment (technology) from the same major companies who are competing with them in their own backyard. When an Internet technology company mines your customers through the technology that you are paying them to maintain, all of your customer’s information goes into their database and your customers become their customers.
Imagine these Internet technology companies having 5,000 or more of your customers plus 5,000 of five hundred other florists’ customers. That internet technology company has accumulated 2.5 million floral customers. Just imagine the type of new business revenue you can create with millions of new online registered consumers. Some internet technology companies are mining tens of millions of floral customers every year.
We are living in a global electronic world. The days of just solely being independent is gone. To protect each floral delivery consumer, the internet technology must be designed to separate, protect, and oversee a fair customer distribution network.
The previous choices were simple, stay with the status quo or go it alone. As an independent retail florist you are in the fight for your life and the future of the floral industry. Every order that is transmitted through the corporate internet technology allows that company to harvest your customers and market to them for their future earning potential. The time has come to put a stop to that!
PFS Floral Cooperative has the solution to all of the problems facing our industry today – the technology framework that represents the most fundamental agreement that all florists within the Cooperative must honor. This allows thousands of independent businesses to work together and fairly divide millions of consumers. This will replace the outdated order gathering wire service delivery system.
Independent business owners who want to remain independent must understand the importance of pooling resources in order to participate in a global market.
When all consumers are combined into a national database that belongs to the florists and not a corporation that is taking that information and using it to increase their bottom line you will begin to see a rebuilding of your business and discover the real value of your business. The future is now. “BY INDEPENDENT OWNERS FOR INDEPENDENT OWNERS” is the solution.
To learn more call a PFS member and learn how you can support local florists.
Everyone agrees – The internet is the Present and the Future.
The Past is Past and if we do not leave it behind and get involved in the present and actively prepare for the Future, we will continue to witness the end of American era (independent florist ownership).
The internet is the future for real brick and mortar independent florists, but the companies you use to connect to the internet will determine how the longer term value of your business will grow or not grow.
As a national delivery system if all florists work together under a floral cooperative using the same internet technology to exchange orders and share consumers, you create a legal monitoring internet system that enforces fair consumer distribution.
(THE OBSTACLE) In today’s trade, websites, social media marketing, POS (Point Of Sale) are all basic needs to get your business up and running. Major companies know this and persuade you to believe that you need them, giving them power to bend and control the rules, your customers, and your profit.
(THE SOLUTION) However, if independent florists gather and build their own technology, then they can do the same. PFS is a gathering of independent florists which made it possible for each member to share in, and control their collectively-owned technology. Together they are able to pay for a team to build their websites, market their products and open the door to new revenue possibilities.
But looking into the future, they cannot simply stop there. They also need to take back their customers. As a florist-owned cooperative, PFS respects the original honor system “Each local consumer belongs to the local florist”.
The consumer may order through a website or direct, but behind the scenes we honor each other’s local customers. This helps even the smallest floral shop in guarding their customers and profit.
What we have built through PFS is a virtual business infrastructure that combines the best of working independently and collectively – a system where thousands of florists can collectively flex their muscles and agree to work together as “one” under the umbrella of “PFS Floral Cooperative.” This new business model will restore value to the independent florist’s physical store front.
What if it’s not unrealistic? What if it’s not too late?
If you believe that the floral industry has been declining and squeezing out the real independent floral owners who built the floral industry in the first place, then become a support member of our cooperative and let’s fix it!
If we as florists can agree to work together using shared resources we can collectively retain our customers using the internet for fair customer distribution.
The competition is not between you and other local florists, but all local florists against major companies who use their technology to mine your customers. Floral owners working together helps you compete in this high tech world. As PFS continually grows, we will be able to build more advanced user-friendly websites, hire the best marketing teams and build the ultimate florist POS—all the technology that will enable florists to safeguard their business, their customers, and their future.
When florists control their own internet technology throughout the country it opens the door to millions of consumers having direct access to thousands of florists across the country.
Without these internet technology services controlling your business, these corporations will no longer be able to survive on the backs of independent florists. Florists having the ability to communicate among themselves without any outside entity intervening in your business will break this false cost ceiling that has kept these corporations in business at the expense of independent florists. Until now, florists have been isolated from their customers and have lost control of their own inner communication system which has isolated them as no more than a delivery system.
Technology corporations and order gatherers have spent and continue to spend millions of dollars each year to beat the florist to the consumer, while claiming the consumers as their own. Florists have millions of consumers whom they have given internet technology corporations and their order gathering partners access to transmitting of their customer’s orders directly through them.
When florists own and control their cooperative they can maintain and grow their business and can hire some of the sharpest technical minds in the world at a fraction of the cost.
Under the PFS Floral Cooperative, florists will close the door to all other organizations claiming duel partnerships.
Become part of a long–needed change to bring back honor to the floral industry and REAL VALUE to your independent floral business.